The ways of improving communication between the centre and the regions were discussed by Ukrainian experts as part of the conference “Centre-regions: communication with one voice”, held in Ukrainian crisis media-centre.

On October 16 Olena Sas, DESPRO expert, made a speech at the event, particularly in the stream “Information campaigns in the regions”. She shared her practical experience of adapting the information, coming from central executive authorities, to the needs of people, and told how to write easily and simply about complicated things, which seemed difficult to understand.

You can learn more from the video of her speech.

The event was held as part of Gov.Comms.Ua project for improvement of communication standards of state authorities.